Speaking Engagements

Event: NxLeveL for Urban Chamber Members – Las Vegas

Presenter: Shaundell Newsome, President & CEO, Newsome Marketing Enterprises, LLC


(This discounted price is available for current, dues-paying Urban Chamber of Commerce Members ONLY. If you are not a chamber member, please click on the NxLeveL Micro class normal listing. All membership applications will be verified.)

NxLeveL for Micro Entrepreneurs is a 15-week, 45-hour course designed for people serious about operating a profitable business. NxLeveL for Micro Entrepreneurs can help people turn a hobby into a business; it can help people sort their business ideas into a plan of action. NxLeveL for Micro Entrepreneurs is all about presenting options and strategies for achieving self-sufficiency through self-employment, with an emphasis on learning and meeting professional standards for financial management, marketing and customer service. NxLeveL's practical "learn it today, use it tomorrow" approach will help them build a solid foundation for success. NxLeveL for Micro Entrepreneurs is all about Business Plan Basics.

Topics taught include:

  • Keys to Your Business Success
  • Assessing Your Business Idea
  • Business Planning: Think Ahead & Grow
  • The Marketing Plan
  • Government Regulations
  • Management
  • Market Analysis
  • Product and Price
  • Promotion and Placement
  • E-commerce
  • Selling Success
  • Where's the Cash?
  • Managing the Money
  • Financial Tips and Tools
  • Bringing it All Together

Learning Objectives include:

Session One

  • The importance of professionalism
  • Self-assessment: communication skills, time management and other business skills
  • The value of networking
  • Preparing an action plan for your microbusiness

Session Two

  • What kind of business is right for you?
  • What is your business niche?
  • Who are your customers?
  • Contingency planning

Session Three

  • Why planning is essential
  • Setting realistic business goals and objectives
  • The NxLeveL Micro-Entrepreneur Business Plan

Session Four

  • Elements of a marketing plan
  • The basics of market research
  • Useful types of market data
  • Understanding your place in your industry

Session Five

  • Laws and regulations that affect microbusiness
  • Getting help with regulations
  • Understanding contracts and leases

Session Six

  • Managing your microbusiness
  • The challenges of running a home-based business
  • Hiring and managing employees
  • Business insurance and other expenses

Session Seven

  • How to describe the features and benefits of your products
  • How to find out who and where your customers are
  • How to research your competitors
  • How to estimate your market potential

Session Eight

  • Effective microbusiness marketing strategies
  • How packaging affects success
  • Creating a brand identity
  • Pricing and your break-even point

Session Nine

  • Delivering your product or service
  • How location and distribution affect price and profitability
  • Promoting your microbusiness
  • Developing a marketing budget

Session 10

  • The basics of online promotion
  • Online sales and order fulfillment
  • E-commerce options for microbusiness

Session 11

  • Basic selling concepts
  • What customers need and expect from your business
  • Developing a customer service philosophy

Session 12

  • Understanding cash flow projections and budgeting
  • Developing realistic sales and expense forecasts
  • Preparing a cash flow projection for Year 1
  • The purpose of Income Statements and Balance Sheets
  • Calculating start-up costs for your microbusiness

Session 13

  • Making ethical business decisions
  • The importance of bookkeeping and recordkeeping
  • How and when to use common business forms
  • Getting professional help

Session 14

  • Financing your microbusiness
  • Choosing between debt and equity financing
  • Unconventional financing options
  • What lenders expect from a start-up
  • How ratios measure the financial health of a microbusiness
  • Credit and collection basics

Session 15

  • Negotiating with partners, employees, customers and vendors
  • Preparing for growth
  • Next steps: Using your NxLeveL Action Plan to get your microbusiness up and running

Please note that classes will be held once a week on 15 consecutive Wednesday evenings from 6:00 – 9:00 pm starting August 14 and ending November 20, 2013.

About the Presenter:

The Teenage Entrepreneur
At age 14 Shaundell Newsome attended the High School of Graphic Communication Arts where he learned Graphic Design, Copy Editing and Layout. This skill allowed him work for Lou Edna Graphics, a Christian Advertising agency and print shop in Brooklyn, New York. Michael Collins, Owner of Lou Edna Graphics would mentor Shaundell in the business of communications. Still a freshman in High School Newsome started a small business printing fliers for parties in his neighborhood, mostly for girls. Later he printed and distributed fliers for block parties, house parties and community events.

Military Impact – Strategy, Discipline, Leadership and Structure
Upon graduation from High School, Shaundell enlisted in the United States Air Force in 1986. Although his primary job entailed strategic, tactics and weapons training at Nellis AFB (1987), the world's largest combat air to air training facility Newsome would be immersed in the 554 Range Group's communications and public outreach committees. He created fliers and email templates for sporting events, squadron picnics and special meetings. In addition he actively volunteered in the Las Vegas community in the Clark County School District's PAYBAC program. During a decade of service Newsome learned leadership, strategy, discipline and building a structure to fit the mission.

Station Casinos – Branding, Believing, Vision and Human Resources
Shaundell joined Station Casinos in 1997 as the company was embarking on an expansion to make them the largest locals gaming operator in the world. After less than a year Newsome was promoted to Rewards Center Manager to become an important contributor to the Boarding Pass Rewards Launch Team. In 2000 he would be promoted to Director of Marketing for the newly acquired Santa Fe Station to expand the company's portfolio. Stations would give Shaundell the experience and mentorship to expand on his early foundation. He gained knowledge on branding, vision and mission implementation with special Human Resources skills. "The best thing that I gained from Stations was a belief from our owners and senior management that we can achieve a vision." Shaundell Newsome.

Newsome Marketing Enterprises – Business Owner
Shaundell Newsome founded Newsome Marketing Enterprises in April 2006 to provide a marketing firm for the small business owner. He views marketing and communications as his ministry. In 2008 Newsome was recognized as one of the "Top 40 under 40 business person by In Business Las Vegas and Small Business Champion of the Year by the Small Business Administration. In 2009 Newsome Marketing faced its most challenging year as a company losing over 60% of its business during the country's worst recession in history. He was awarded the Urban Chamber's President's award in 2010. In 2011 Newsome Marketing celebrated 5 years in business. Shaundell would help his children to launch Sumnu Marketing to appeal to the new generation small business owner in 2011.

Community involvement – Shaundell has two primary focuses; Business Development and Youth Education with an emphasis on mentoring. He serves on the following boards and committees.

  • 100 Black Men of Las Vegas Board of Directors – Vice President of Marketing and Communications
  • Catholic Charities of Southern Nevada Board of Directors – Communications Chairman.
  • Neon Museum Trustee Board, City of Las Vegas Appointee – Communications chairman
  • North Las Vegas Chamber of Commerce Small Business Advisory Board
  • Leadership North Las Vegas Program Chair
  • Urban Chamber of Commerce Board of Directors

Date: August 14, 2013 – November 20, 2013

Time: 6:00 PM – 9:00 PM

Location: Urban Chamber Business Development Center, 1951 Stella Lake Street, Training room #30

City: Las Vegas

Fee: 95.00

Registration: Online or (800) 240-7094 or (775) 784-6879 or (775) 784-1717